Digital Beauty Evolution: How Millennial Buyers Are Changing the Beauty Business

Infographic: Unlocking the Millennial Buying Power

A new crop of emerging millennial beauty buyers is changing the game for beauty brands.

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Results from a recent survey on millennials and their beauty buying preferences conducted by beauty research company Poshly, commissioned by Bay Area Beauty Association and digital makeup app, Perfect365, offers several insights for beauty brands. 65% of Millennials have purchased makeup on their phones, yet 72% still prefer to buy beauty products in stores. Why? Find out the answer to this question and more today!